Privacy Policy

1. INTRODUCTION

This Privacy Policy ("Policy") describes how Honus Limited ("Honus", "we", "us", or "our"), a clothing brand incorporated in Hong Kong processes personal data collected from and about customers and users of our website at honusofficial.com and our related services, products, and interactions with you (collectively, the "Services").

This Policy is issued in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong ("PDPO") and outlines our practices regarding the collection, use, storage, disclosure, and protection of your personal data.

2. DATA CONTROLLER

For the purposes of the PDPO, Honus Limited acts as the data user of your personal data.

Contact Information:
Honus Limited
Email : honusofficial@gmail.com

3. INFORMATION WE COLLECT

3.1 Personal Data Provided by You

We collect personal data that you voluntarily provide when you interact with our Services, including:

Identity and Contact Data: Name, email address, telephone number, shipping address, billing address

Transaction Data: Payment information (processed by accredited third-party payment processors), purchase history, order details

Account Data: Username, password, profile information, preferences

Communication Data: Correspondence records, customer service interactions, feedback and survey responses

Marketing Preferences: Your choices regarding marketing communications

3.2 Automatically Collected Information

When you use our Services, we automatically collect certain technical information:

Device Information: IP address, browser type and version, operating system, device identifiers

Usage Data: Pages visited, time stamps, clickstream data, navigation paths, session duration

Location Data: Generalized location information derived from IP address

3.3 Information from Third Parties

We may receive personal data about you from various third parties, including:

Technical, payment, and delivery service providers

Advertising networks and analytics providers

Social media platforms (when you interact with our social media presence)

Publicly available sources and data providers

4. LEGAL BASIS AND PURPOSES OF PROCESSING

4.1 Purposes of Processing

We process your personal data for the following purposes:

Processing Purpose Legal Basis under PDPO
Order processing and fulfillment Necessary for contract performance
Customer service and support Necessary for contract performance
Account management and administration Necessary for contract performance
Direct marketing communications Your voluntary and explicit consent
Service improvement and personalization Legitimate business interests
Fraud prevention and security Legal obligation and legitimate interests
Legal and regulatory compliance Necessary for legal compliance

4.2 Direct Marketing

We will only use your personal data for direct marketing purposes with your prior consent. When seeking your consent, we will inform you of:

The types of personal data to be used for marketing

The classes of marketing subjects and activities

The channels through which marketing materials will be delivered

Your right to opt-out of marketing communications at any time

You may withdraw your marketing consent at any time by contacting us or using the unsubscribe mechanism provided in our communications.

5. DATA DISCLOSURE AND SHARING

5.1 Categories of Recipients

We may disclose your personal data to the following categories of recipients:

Service Providers: Third-party vendors who provide services on our behalf, including payment processing, order fulfillment, website hosting, data analysis, and customer service

Professional Advisors: Our lawyers, auditors, accountants, and other professional advisors

Legal and Regulatory Authorities: Government agencies, law enforcement, and other parties as required by applicable law

Business Transferees: Potential or actual acquirers in connection with a merger, acquisition, or sale of all or substantially all of our assets

5.2 International Data Transfers

As a Hong Kong-based company, we primarily process and store personal data within Hong Kong. Where international transfers of personal data are necessary, we implement appropriate safeguards in accordance with the PDPO to ensure the protection of your personal data.

6. DATA SECURITY

6.1 Security Measures

We implement comprehensive technical and organizational security measures to protect your personal data against unauthorized or accidental access, processing, erasure, loss, or use, including:

- Encryption of sensitive data during transmission and at rest

- Access controls and authentication mechanisms

- Regular security assessments and vulnerability testing

- Secure network infrastructure and firewall protection

- Physical security measures for data storage facilities

6.2 Data Breach Response

In the event of a personal data breach that may cause harm to you, we will notify the Privacy Commissioner for Personal Data and affected individuals in accordance with the PDPO requirements.

7. DATA RETENTION

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Our standard retention periods are:

Data Category Retention Period
Customer account data 3 years after last activity
Transaction records 7 years (for tax and accounting compliance)
Marketing consent records Until consent is withdrawn
Customer service records 3 years after case resolution
Website analytics data 26 months
Upon expiration of the applicable retention period, we will securely destroy or anonymize your personal data.

8. YOUR RIGHTS

Under the PDPO, you have the following rights regarding your personal data:

8.1 Access and Correction Rights

You have the right to:

Request access to a copy of your personal data held by us

Request correction of any inaccurate personal data

Be informed of our policies and practices in relation to personal data

8.2 Marketing Opt-out Rights

You have the right to:

Opt-out of direct marketing communications at any time

Request that we cease using your personal data for direct marketing

Be informed of the classes of marketing subjects before giving consent

8.3 Exercise of Rights

To exercise your rights, please submit a written request to our Data Protection Officer at the contact information provided in Section 2. We will respond to data access requests within 40 days of receipt, in accordance with the PDPO. We may charge a reasonable fee for processing data access requests as permitted by law.

9. COOKIES AND TRACKING TECHNOLOGIES

Our Website uses cookies and similar tracking technologies to enhance user experience, analyze website traffic, and personalize content. For detailed information about the types of cookies we use and how to manage your preferences, please refer to our separate Cookie Policy available on our Website.

10. CHILDREN'S PRIVACY

Our Services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have inadvertently collected personal data from a child under 13, we will take steps to delete such information as soon as possible.

11. THIRD-PARTY LINKS

Our Services may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

12. POLICY UPDATES

We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the beginning of this Policy indicates when it was last revised. Material changes to this Policy will be notified to you through appropriate channels, which may include email notification or prominent notice on our Website.